This paper presents evidence of the identities, values, and success goals of creative
entrepreneurs in Slovakia. The research relies on a database of creative firms supported
by the Slovak Creative Voucher Scheme. The survey-based research compares
the success goals of creative entrepreneurs with those of people from conventional
industries. The research design acknowledges substantial regional economic disparities
in Slovakia. The success goals of creative entrepreneurs from the Bratislava region are
compared with those of entrepreneurs from less developed regions. Non-parametric
tests are applied in order to establish between-group differences. We found that creative
entrepreneurs indeed had their own sets of business motives and success goals,
different from those of entrepreneurs in conventional industries. The success goals of
creative entrepreneurs were not impacted by the location of the business. Creative
entrepreneurs located in the capital region of Bratislava had the same structure of success
goals as that people from underdeveloped regions.

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