As with the global financial crisis, the present crisis will likely give rise to calls for a new
twenty-first century social contract. Some leaders in this field are calling on companies
not only to provide immediate assistance to workers, producers, consumers
and local communities, but also to be part and parcel of “a real tipping point on what responsible business should look like”1 or “to adjust its approach and become more strategic and less operational and focus its planning on the long term”

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