Where is the disruption? In 2017, Arthur D. Little1 first assessed the impact of
digital business models on freight. Back then we argued that they may become a
true industry disruptor. Now, four years later, it is time for a critical review. Digital
business models are still very much a hype topic in freight, but they do not seem
to have truly conquered the market just yet.
Is the disruption canceled? Not at all. In fact, the industry transformation is well
underway. Even though top-line figures and market shares do not yet fully reflect
the ongoing transformation on a broad scale, growth rates are tremendous,
and success stories are ever-increasing. To provide a fresh perspective on the
evolution, status, and path forward for digital business models in freight as well as
the implications for market players….etc.

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