This research is based on Gartner’s 2020 CMO Spend Survey
of 432 marketing executives in North America, the U.K.,
France and Germany at companies with $500 million to
$20 billion or more annual revenue. It details:
• The immediate impact on marketing strategies and
spending as a result of the COVID-19 crisis
• CMOs’ expectations of the future — how budgets, spending
and strategic priorities will evolve heading into 2021
• How priorities are changing in terms of the shift toward
digital channels, and the balance of in-house and external
agency resources.

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