In the wake of George Floyd’s murder and the resurgence of the Black Lives Matter
movement, companies of all stripes rushed to release statements citing the need for
“change” and “solidarity.” A meaningful subset of those companies promised to review
internal policies for racial bias, improve hiring practices, or make cash contributions to
nonprofits at the forefront of the movement. Nike and Brand Jordan pledged $140
million to support Black communities, Quaker Oats retired Aunt Jemima, and television
networks pulled the plug on the shows “Cops” and “Live PD.”

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