Sodipress does not miss an opportunity to share the best with its members. This time it is GE’s which will be the object of this study. In September 2015, multinational conglomerate General Electric (GE) launched an ad campaign featuring a recent college graduate, Owen, excitedly breaking the news to his parents and friends that he has just landed a computer programming job — with GE.
Owen tries to tell them that he will be writing code to help machines communicate, but
they’re puzzled; after all, GE isn’t exactly known for its software. In one ad, his friends feign
excitement, while in another, his father implies Owen may not be macho enough to work
at the storied industrial manufacturing company.

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