Understanding and improving well-being requires solid evidence that can inform policymakers and citizens where, when, and for whom life is getting better. Since the Stiglitz-Sen-Fitoussi Commission highlighted the need to complement GDP with better measures of social, economic and environmental outcomes in 2009, the statistical community has made remarkable progress towards developing and producing such measures and regularly monitoring human well-being. Nevertheless, certain topics have not yet received the attention their importance for society’s progress might warrant. Trust is one of these topics, and these Guidelines on Measuring Trust, prepared under the umbrella of the OECD Better Life Initiative launched in 2011, represent an important step towards improving and expanding the system of well-being statistics further.

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