The starting point for these insights is our five-year
forecasts of consumer and advertising spending for 14
segments across 53 territories. Our experts have overlaid
this raw research data with their own experiences and
observations to tease out the overarching themes—thus
generating actionable intelligence for companies at every
level of the industry.
What are the highlights in the new Outlook? Not
surprisingly, the defining event of the year for E&M
companies—and indeed for most other sectors—was the
COVID-19 outbreak. The pandemic brought the global
industry’s long-running track record of revenue growth
to a shuddering halt, with 2020 set to see the sharpest
contraction in the history of this research.

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