Business leaders and consumers have adapted after the initial shock of the widespread lockdown that followed the outbreak of the COVID-19
pandemic. Demand patterns have started to normalize, supply chains are largely stable, and shelter-in-place orders are being lifted and replaced by physical distancing across the United States.
Although many consumer-packaged goods (CPG) leaders have come to terms with the crisis, they are still challenged to know what comes next. Seventynine
percent of the executives responding to a survey believed that the COVID-19 crisis would have a lasting impact on their customers’ needs in the next five years. But fewer than 30 percent of all executives felt that their companies were well equipped to address such changes. Even fewer—only 10 percent of all executives—believed that they were well equipped to pursue net new growth1 and M&A.

You May Also Like