Most impact investors report meeting or exceeding their impact performance metrics, but is
this truly the case? Maoz (Michael) Brown, head of research at the Wharton Social Impact
Initiative collaborated with Wharton Ph.D. candidate Lauren Kaufmann on a study that
reveals it is common practice for impact investors to report metrics primarily to market their
success, rather than to evaluate and understand where their impact may fall short. Brown
attributes this practice to the challenges of measuring impact rigorously while
simultaneously running an investment fund.
Brown recently joined Katherine Klein, vice dean for the Wharton Social Impact
Initiative, for an episode of the Dollars and Change podcast to talk about the research
findings. He offers recommendations for measuring impact and explains why the field needs
to get more comfortable with impact underperformance in order to learn and grow.

You May Also Like