KELLOG BUISINESS SCHOOL INSIGHT

As this is a topic sought by CEOs, Sodipress works to share with its members the best of managerial tools in tune with the times being and near future.

Data has always played a substantial role in organizations’ ability to understand and serve their customers. What’s changed in recent years, of course, is the scale and methods with which data can be collected, analyzed, and deployed—all in real time and in response
to ever-changing customer needs. If your organization isn’t preparing for this new reality, in the words of one of our contributors, it “will be dead sooner than you think.”

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