Tobacco farming and particularly tobacco farmers have been and continue
to be used by the tobacco industry to slow down and even completely stop
progress in tobacco control. This has been achieved largely through cleverly
packaged messages which have built the myth that tobacco control is targeting
tobacco farming and farmers. This book separates the myths from the reality
and contains important facts about tobacco control and tobacco farming,
as well as the fact that viable alternatives to tobacco farming exist. The
International Development Research Centre (IDRC) has been at the forefront
of supporting operational research that is generating the much-needed
evidence that tobacco control does not target tobacco farming or farmers.
This book is a testimony to that vision and commitment.

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